Client: SOCEM Group
Resources: Creative designing, 3D modeling, digital platform programming and augmented reality.
In spite of the crisis context, the Portuguese industry is successful in Germany. Nixfuste was challenged by the SOCEM Group to create a different kind of communication for its presentation in the IZB fair in Wolfsburg, which was promoted by Volkswagen. As a result, we created a system to visualize 3D models of the products in augmented reality; this system was part of the company’s stand. But that was not all: we went further and allowed the fair visitants to go on an augmented reality virtual tour to the company’s facilities in Portugal with the help of the interactive Steering Wheel Visualizer.