Client: IVITY Brand Corp
Resources: Creative designing, plastic arts, electronics and programming.
Creation, investigation, development and implementation of an innovative way of rebranding SONAE, during the Future Places Festival: a system which recognizes and processes the movement of the graffiti paint cans. This system detects the cans’ movement and reproduces it virtually using a multimedia projecting system. Specific customized software and innovative infrared light emission interface adapted to the graffiti cans are part of this system.